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Versatile

June 15, 2007
Media_httpbp2bloggerc_jgkqd

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17 Comments
  1. Istvanski permalink

    This is an improvement. Much better. I can identify with that.

  2. rivergirlie permalink

    says it all, really, dunnit?

  3. Urban Chick permalink

    very good – i like it!

  4. GreatSheElephant permalink

    now that really reflects London and its brand values. Much better.

  5. realdoc permalink

    Is it just me or does it say shit?

  6. realdoc permalink

    Oops,Silly me. It does say shit. (I have just put my glasses on.)

  7. I’m starting to think the negative response to the logo might have been intentional. Or is it just my devious mind? I wouldn’t put anything past those marketing types. Nah….they can’t be that clever.

  8. savannah permalink

    it’s just gonna morph into something else…bottomline…everyone is talking about it..and isn’t that what marking/pr is all about?

  9. savannah permalink

    damn…i just read dh’s comment…*duh* how stupid to i feel

  10. If we were talking about American marketing tactics savannah I might agree. I’m not sure the great British public is quite ready to swallow anything just yet….but standards have been slipping lately so maybe they are.<br/><br/>I’ll get this post phrased just right in a minute.

  11. rockmother permalink

    Spit it out Dick.

  12. rockmother permalink

    Ister – yes – it’s sort of the same as the other one but just spells it out a bit better<br/><br/>Rivergirlie – I’m almost coming round to thinking it’s so crap – it may well be good<br/><br/>Urban Chook – glad you like it!<br/><br/>Great She – thank you ;-)<br/><br/>Realdoc – yes Realdoc – it does say shit<br/><br/>Dickley – I am sure you are right<br/>Any backlash works well eventually – I mean – look at Kate Moss – no doubt Paris Hilton will be making another fortune shortly<br/><br/>Savmarshmallow Lady – well, yes, I guess bit rather annoying seeing as it so cheap and nasty and crap!<br/><br/>Dickley – as I said – spit it out.

  13. savannah permalink

    it’s ok, sugar..i speak american anyway…and god knows i hardly ever truly understand ya’ll anyway…

  14. Yes well…I didn’t want to get involved in a discussion about comparative marketing techniques. My point was that controversy always seems to work. There, that’s out.

  15. rockmother permalink

    Dickley – well done. I was going to say something about spitting rather than swallowing but perhaps I’ll just stop right there.

  16. Istvanski permalink

    Best not to get Dick to spit it out, it’s very impolite to do such a thing.

  17. Howesy permalink

    On a vaguely serious note, did anyone hear Denise Lewis’ speech at the launch of the ‘logo’?<br/>She said something like:<br/>"this is not a logo, more than marketing brand, it’s a state of mind."<br/>Well I’m sorry Denise, you’ve got nice abs, can run and jump and stuff, but I ain’t got a clue what you’re talking abart…

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